Marketing mix on Case Study Business Kini Cheese Tea Seturan at Yogyakarta

Fitri Indira Hapsari, Sutrisno

Kini Cheese Tea, Business Plan, Franchise, Marketing.

Cheese Tea drinks, one of which is Kini Cheese Tea, becoming a trend among young people, becomes one of the opportunities to run a business in the culinary field. This research aims to analyze the strategy and business innovation of Kini Cheese Tea in Seturan Yogyakarta. The method used in this study is a case study. Data collection techniques used are observation, interview, and documentation studies. The results showed that 1) after conducting some analysis in terms of marketing, there are vast opportunities because the products marketed are unique and reasonably priced in all segments in Yogyakarta, 2) to analyze the company's competitiveness to consumers and other competitors can be used porter five forces analysis, and 3) early promotion will be very helpful in introducing a company at the beginning of its establishment.

https://doi.org/10.31871/IJNTR.7.7.3