Breaking the E-commerce Monopoly: A Case Study on India's Open Network for Digital Commerce (ONDC)

Dr. Masuma Mehta

ONDC, commerce ecosystem.

The Open Network for Digital Commerce (ONDC) is an initiative by the Government of India to create a digital ecosystem for small and medium-sized businesses. The ONDC aims to provide a common digital infrastructure for businesses to seamlessly connect with each other and with consumers.

The ONDC is intended to be an open-source platform that will enable businesses to create their own digital storefronts and participate in digital marketplaces. It will provide a common set of APIs (Application Programming Interfaces) that businesses can use to access digital services such as payments, logistics, and customer support.

The goal of the ONDC is to promote digital commerce and facilitate the growth of small and medium-sized businesses in India. By providing a common digital infrastructure, the ONDC aims to reduce the costs and complexities of doing business in India and make it easier for businesses to connect with each other and with customers.

The ONDC is currently being developed by the Ministry of Commerce and Industry in collaboration with various stakeholders in the digital commerce ecosystem. It is expected to be launched in the near future, and it has the potential to transform the way business is conducted in India.

https://doi.org/10.31871/IJNTR.9.2.6