Study of the Endogenous Influences System in the Consumer’s Decision

Adrian Nicolae Cazacu

The purpose of this paper is to complete the research about the anime culture perception among the young and the dult entertainment consumer. We are dealing with a particular form of art, of animation art, which is proved that please the young and the adult generation, all the same, surely, from different reasons, so the goal is to analyse these reasons, especially in the male and female consumers. For that goal we wse statistical, mathematical, but mainly the information theory calculus.