Servitization of Solar Energy Sector

Yogita Pandey

India suffers from acute power shortages, increased by an inconsistent coal supply. A strong industry-driven campaign is needed to educate and inform consumer’s that solar is the key to solving power woes in the country. The objective of the paper is to show the transformation journey in the Solar Sector over the years. The paper shows various identified factors that are assumed to be influencing consumer’s intention for the purchase of Solar Energy. Due to the Challenges faced by the solar industry suppliers and customers, we suggest that the industry should consider an introduction of servitization in their operations model. Under the current process of purchasing solar energy systems, the user purchases the system and is charged with the responsibility of maintenance, replacement of consumables and disposal of the equipment. The major disadvantage of solar energy products is its high price and area demand to setup a device aside from these drawbacks, the customers should think about the actual fact that solar power Products are highly beneficial not only for the environment but also for human beings for its unique feature of infinite abundant energy. A primary goal of our thesis would be to develop such business model which will operate in the field of Solar Energy sector to increase the consumer’s access to solar power.

https://doi.org/10.31871/IJNTR.5.10.10